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Those working in PR understand that good media pitching skills are honed over time and with much practice. You must have relevant content to get attention, but you must also consider how that information is portrayed. Publicists get hundreds of pitches per week. To get their attention your story must be interesting and newsworthy, and you must pitch it in a timely manner.
Here are seven helpful tips on how to pitch media:
1. In The Introduction Identify Your Unique and Valuable Idea
Explain the journalist you are pitching why you are a valuable and credible source of information their readers would be interested in. Be concise and upfront, and clarify what this piece of content can do for them.
2. Create a Simple, Clear and Descriptive Subject Line
Keep things simple. The subject should be impressive, but you can’t overpromise. Titles like “A Must-Read!” or “New Results!” can’t get you the reporters’ attention. Be informative and try to teach them something, share some news and present your business in a professional manner.
3.Don’t Use Cliché Words and Phrases
The five most overused words in press releases according to SHIFT Communications are global, forwards, solution, international and leading. These are initially powerful words to use to make your brand sound bigger, create hype, and appeal to customers, prospects and audience. But the fact they are overused makes them lose their original meaning, and become more of a standard for clichés and over-promises. (more…)